The ’Seoul Typography’ was created when I tried to find the design meaning from Korean culture and the verbal aspect of Han-geul(Korean language). So, I combined Han-geul's formative shape with the Josun Dynasty's palace to highlight the Korean Beauty.
I combined the roof and pillar parts of the traditional wooden buildings with shape of the Korean letters. I also tried to make the shape of Han-guel into a formative one using a traditional Korean pattern called 'Dan-cheong’.
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